ABOUT OUR BRAND + TEAM
It all started with an art collection Brette Petway created called Soul Prayers. Featuring a collage of found elements from magazines and centered with an ever-changing face, this colorful and creative collection became the foundation for today's Popscapes.
Every Popscapes starts its life as a meandering seed in our raucous, boundless imaginations. By combining curated photomontages with hand-painting and poetry, we have created a signature style of art that pops open the world of color and joy. Each original artwork is as individual as a fingerprint on an angel.
The face you see at the heart of each Popscape is our exclusive Blessing Girl. She sends love out to the world through her eyes and blesses the other elements in the Popscape with her positive vibes.
We built Popscapes to reflect the quirkiest loves of our lives, and we hope you find as much pleasure in wearing yours as we did in creating it.
To become the item you reach for when you want to tell the world "This is who I am."
Our mission is to become a profitable, global brand with revenue streams from licensed art, ecommerce, and wholesale apparel; to maintain our core focus and roots while bringing our lifestyle message of playfulness, creativity and blessedness to this global community.
ORIGINAL ART - Always start with an original piece of art
CONFIDENTLY COLORFUL- Always create in a 3-color palette
INTERACTIVE STORYTELLING - Always tell a story in beginning, middle, end
PERSONALITY POSITIVE - Always choose elements that make the client feel good about themselves
POPPING - Reflect the vibrance of Popscapes' art with energetic and lively graphics
PLAYFUL - A balance of humorous and luxe styling to create a fun, cool and accessible mood
BLESSED- Bring to life the Blessing Girl and give her a voice and attitude
ARTISTIC - The creative aspect of blending art and apparel is the cornerstone of the brand
BRETTE PETWAY, FOUNDER/CEO
I am an artist, artpreneur and mother living in Boulder, Colorado. I’ve built my creative career around inspiring people to heal through art, as well as creating products that surround you with joy and beauty. I am so very honored to be able to share my art with you!
Welcome to my latest venture, Popscapes! I'm the artist behind collaging all the printed elements and hand-painting the hair and eyes onto the face you see in the center of every Popscape. She is called a Blessing Girl, and she is the heart and soul of every Popscape, a magical presence that shines her light onto all the elements. As a visual storyteller, I create the Blessing Girl as the final piece of a story that weaves through your soul's favorite words, your eye's favorite colors and your heart's wishes. Painting this element while holding open my heart to your dreams is my way of blessing you with positive vibes and joy.
When I'm not running my business, I enjoy spending time with family, practicing my TM meditation and Kaiut yoga, and watching the sunset over the mountains with a good tequila. I collage and write in my journal everyday as part of my self-help practice, and I've never met a bit of sparkle or a shade of purple I didn't love.
With love & gratitude,
SHEENA GOLDBLATT, FOUNDER/VP SALES AND MARKETING
Hi, I'm Sheena 💋 In addition to being responsible for all marketing and sales at Popscapes, I have the honor of curating all the graphic elements that make up a Popscape collage. I select each background, face, lips and elements from millions of images on the internet, and spend hours finding them and editing them to perfection so that they are exactly what you wanted.
I have a passionate love for roses, Louboutins, Dior lipsticks and all things pink. My dream man is Cary Grant, and I long to dress like Audrey Hepburn and Grace Kelly, although most days I'm in jeans and a t-shirt.
LYNDA LACAYO, SALES DIRECTOR, WHOLESALE DIVISION
I'm in charge of making sure that your favorite stores carry Popscapes. And lots of it 🥰 As the Sales director, I am responsible for managing all our fashion showrooms and wholesale account.
I'm in love with fashion, horseback riding, tennis and crafting. If I were a color, I’d be pink. I am very fashion forward and love theme parties.